On Balance: GIS ROI Methodology for the City of Seattle: Applying the Zerbe “With Vs. Without” Method
The views presented in On Balance are those of the authors and do not represent the views of the Society, its Board, or its members.
Throughout my career I have been aware of the use of benefit cost analysis (BCA) or engineering economics studies to justify new projects or capital investments for government agencies and private companies. It always struck me as curious that rarely do government councils require a post-project implementation return on investment study.
Benefit cost analysis is most powerful when it is applied in both theory and reflective practice – from asking the questions “how can we evaluate this?” and “what economic information can best support this decision-making process?” to “did this investment actually deliver what we thought it would?” providing data that can be appreciated in the reflection process post project and act as a baseline to be iterated upon.

The views presented in On Balance are those of the authors and do not represent the views of the Society, its Board, or its members.
The views presented in On Balance are those of the authors and do not represent the views of the Society, its Board, or its members.