The views presented in On Balance are those of the authors and do not represent the views of the Society, its Board, or its members. 


At the 2025 SBCA annual conference in Washington DC, John Whitehead organized a panel session titled “Frontiers in Environmental Valuation” (at Vic Adamowicz’s suggestion). The session was presided over by Tim Haab and the panelists included Mark Dickie, University of Central Florida; Rob Johnston, Clark University; Jonathan Lee, East Carolina University; Frank Lupi, Michigan State University; Kent Messer, University of Delaware; George Parsons, University of Delaware; and Christian Vossler, University of Tennessee. In part the session arose because John and Tim (and Lala Ma) are editing a new Handbook on Environmental Valuation and the session participants were authors on several of the chapters. To kick off the discussion, Tim posed a fascinating question to the panel: “What will environmental valuation look like in 10 years?” The question resulted in a discussion from the panel members as well as several members of the audience. This blog post summarizes some of the themes that emerged, as well as our own thoughts and reflections on the topic. We hope it fosters discussion on the frontiers of valuation and promotes research on valuation.

1. Data